The Content Marketing Manager is responsible for developing and implementing content that appeals to a business audience in the health and benefits arena, and to consumers with access to the Accolade solution. The Content Marketing Manager should be an experienced content creator and strategist, skilled at developing content strategy from creative conception to execution across a range of channels and content types – web, social, print, video, audio, infographics. This role requires a high level of creativity, attention to detail, and project management skills.
This individual will work within the Corporate Marketing team and in a highly collaborative fashion with the Director of Content, Member Engagement Marketing Managers, internal and outside design teams, demand generation and sales and marketing leaders. Content marketing efforts are designed around two distinct audiences: 1) Corporate Audience – Enterprise and mid-sized employers (specifically HR, finance and executive leaders), benefits consultants, third party administrators, health plans, healthcare influencers, partners and other audiences, and 2) Accolade Members – Employees and their families covered by their employer’s health insurance program, of which Accolade is a crucial service. The goal with both audiences is to expand Accolade’s awareness, subscribers, and appeal to drive further relationships and engagement with the company.
What we are looking for…
What is important to us
Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is:
We find joy and purpose in serving others
Making a difference in our members’ and customers’ lives is what we do. Even when it’s hard, we do the right thing for the right reasons.
We are strong individually and together, we’re powerful
Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.
We roll up our sleeves and get stuff done
Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there.
We’re boldly and relentlessly reinventing healthcare
We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time.
Accolade at a glance…
Accolade is a personalized health and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. With a unique blend of compassionate advisors, clinical experts and intelligent technologies, we engage individuals and families in their health, establish trust, and influence their decisions at every stage of care. Accolade connects the widest array of personal health data and programs to present a single point of contact to the most effective health and benefits resources, while coordinating with providers at every step. Accolade consistently achieves 70 and higher Net Promoter Scores, 98% consumer satisfaction ratings, and up to 15% employer cost savings. Accolade has been recognized as one of the nation’s 25 most promising companies by Forbes, a fastest-growing private healthcare company by Inc. 5000, and is consistently rated a Top Workplace across the country. For more information, visit accolade.com